The Youngest & ONLY Small Town Winner

Christopher’s Fine Jewelry of Pawleys Island has been named one of the top three “coolest” jewelry stores in America, by leading industry magazine InStore.  Movies have the Oscar’s, television has the Emmy’s, and the world of fine jewelry has Instore Magazine’s annual “America’s Coolest Store” Awards; whose winners receive an engraved glass and gold trophy.

The trade publication, which ranks America’s top 10 stores in its annual “Coolest Store” competition, praised Christopher’s for the way it “has built a tribute to nature” and “perfectly matched” the ethos of its affluent but laidback environment.  One InStore judge stated: “The inside of the store looks like the interior of a fine sailing ship, and the lighter wood flooring feels like the water.  Perfect for their location!”

Adding to its achievement was the fact that Christopher’s was the ONLY store among the top 10 finalists to be located in a small community.  It was also the youngest store, serving the Georgetown community for 13 years before moving to Pawleys Island in June 2005.  Most of the other top stores had long family histories that went back generations.

Owner Chris Cervini, who also serves as the store’s gemologist and designer, said: “This is a tremendous honor for us, and a confirmation of all we have set out to do in building and growing our business.  It is even more of an honor since all the other winners are from major metropolitan areas.  We are glad to be able to represent our community to the nation with this award.”

The other nine finalists were from (#1) Fayetteville, AR established (est): 1957 (#2) Des Moines, IA est: 1871(#4) Knoxville, TN est: 1933 (#5) Boston, MA est: 1878 (#6) Sioux City, est: 1945 (#7-three way tie) Seattle, WA est: 1912; Palo Alto, CA est: 1852 & Meridian, ID est: 1989 and (#10) Spokane, WA est: 1979.

Christopher Fine Jewelry is located in Pawleys Island, South Carolina.  After 12 years in the historic Front Street district of Georgetown, the store was relocated to a stand alone retail complex in Pawleys Island, South Carolina.  For more press information or pictures, please contact Holly Cervini or Christopher Cervini tel: 237-3773 or by email: chris@christophersfinejewelry.com or hollycervini@sc.rr.com.

InStore Magazine is distributed to jewelry store owners in the US and Canada.  The editorial department is based in New York, New York.  To contact Instore Magazine’s editorial department: Publisher – Dan Kisch: dan@instoremag.com; Executive Editor – David Squires: dsquires@instoremag.com; Senior Editor – Trace Shelton: trace@instoremag.com; Feature Article Author – Chris Burslem: chris@instoremag.com.